How I Used AI Tools Today to Cut My Marketing Costs by 50%

If you run an online business, you already know the painful truth: marketing gets expensive fast.

Between content creation, lead follow-ups, and SEO, I was burning money every month. Either on freelancers, software stacks, or ads that didn’t convert the way I hoped. So I decided to run an experiment:

What if I rebuilt my marketing using only AI tools?

That experiment turned into AI Tools Today, and within a few months, I managed to cut my marketing costs by about 50% while actually getting more done.

Here are the three AI tools that made the biggest difference for me, and exactly how I use them.

1. SEOWritingAI – Replacing Expensive Content Creation

SEOWritingAI completely changed how I produce content.

The old way:

I was either paying writers per article or spending hours writing SEO blog posts myself.

What changed:

With SEOWritingAI, I can:

• Generate SEO-optimized blog posts in minutes

• Target specific keywords

• Create outlines, intros, and full articles fast

• Publish more content without increasing my budget

Real impact:

I now produce 3–5x more articles while cutting content costs by 60–70%.

2. CustomGPT – Automating Sales & Support Replies

CustomGPT replaced a huge chunk of manual sales and support work.

The old way:

I was answering the same questions over and over, manually replying to inquiries, and sometimes losing leads because I was slow to respond.

What changed:

I trained CustomGPT on my website, offers, FAQs, and tools so now it:

• Replies instantly to visitors

• Handles pre-sales questions

• Qualifies leads

• Saves me hours every week

Real impact:

No need to hire support or sales help for first-line responses, easily hundreds per month saved.

3. Saleshandy – Killing Manual Follow-Ups

Saleshandy fixed my biggest sales leak: forgotten follow-ups.

The old way:

Send an email → forget to follow up → lose the deal → repeat 😅

What changed:

Now I can:

• Send cold emails at scale

• Automatically follow up

• Track opens and replies

• Book more calls without extra tools or staff

Real impact:

I replaced multiple tools (and manual work) with one system that closes more deals automatically.

The Bigger Picture: AI Replaced My “Marketing Team”

When you add this up:

• ❌ No more expensive writers

• ❌ No need for extra support staff

• ❌ No more bloated marketing software stack

• ✅ Faster execution

• ✅ Lower costs

• ✅ More output

I didn’t just save money. I built a lean, AI-powered marketing machine.

My Simple, High-ROI Stack

• SEOWritingAI → Content & SEO

• CustomGPT → Sales & support automation

• Saleshandy → Outreach & follow-ups

Three tools. One system. Way less stress.

Final Thoughts

If you’re still paying for everything manually or juggling too many tools, you’re probably overpaying.

AI didn’t just make my marketing faster. It made it cheaper, smarter, and more scalable. That’s exactly why I built AI Tools Today: to help businesses do more… without spending more.